SessionEngineering trackconfirmed
Reverse-Engineering the AI Buyer
- Day
- Day 4 — Session Day 3 · Thu, Jul 2
- Time
- 11:10am-11:30am
- Room
- Track 6 · Room 2014
- Track
- AI in GTM
Track theme
AI in Go-To-Market (GTM)
AI in GTM — practitioner talks from Clay, Notion, Ramp, Exa, Cloudflare and others on go-to-market with AI.
Accessible with the Engineering pass and above.
About this session
You Built the Best AI Product in the Room. Now What? The GTM Lessons Builders Skip. Aliisa decodes the commercial mistakes technical teams make most often: why enterprise procurement isn't like consumer adoption, how to design for trust and change management from day one, the difference between a pilot and a deal, and the signals that tell you a product is ready to scale vs. ready to get stuck. She's packed with war stories and counterintuitive lessons from the trenches of OpenAI.
