
Dr. Han Xiao is the VP of AI at Elastic. Han founded Jina AI in 2020 and served as its CEO until its acquisition by Elastic (NYSE: ESTC) in October 2025. Before that, he worked on search at Tencent and Zalando. Han created Fashion-MNIST, a widely used computer vision benchmark with 13K+ citations.
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Han Xiao brings rare depth to search AI — as founder of Jina AI (acquired by Elastic in October 2025) and now VP of AI at Elastic, he has shipped production embedding, reranking, and multimodal retrieval models at scale, giving him direct insight into what works in modern AI search stacks. His session offers hard-won lessons on building search foundation models from someone who has taken them from research to deployment inside a major search platform.