Bio
Alex Bauer is co-founder of Upside, the data layer for GTM engineers. He spent 2016–2024 at Branch as the public voice of mobile attribution and deep-linking. He now builds the clean, normalized GTM data that revenue teams point Claude and Cursor at to answer "what actually happened, and did it work?"
Session (1)
Additional Speaker Details
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Bauer is co-founder (Product) of Upside, a B2B revenue-attribution / GTM-intelligence startup positioned as 'the data layer for GTM,' which unifies CRM, marketing automation, meeting-transcript and ad data into a knowledge graph that AI agents run on top of. He was previously Head of Product Marketing / Market Strategy at Branch (mobile deep linking and attribution), where he became a recognized voice on attribution and privacy in the post-ATT/SKAdNetwork era. His AIE session is a practitioner's take on turning messy go-to-market data into a unified graph for AI agents.