The new job of the data team is providing context to AI

Business intelligence is dead; long live context! The new job of every data team is to provide context to AI, so that when your head of sales asks “give me your 3 best ideas for improving pipeline conversion”, it gives 3 great answers grounded in accurate, correct queries. The tools for providing this solution are the same tools you know and love: AI is just a new consumer of the data stack. Fivetran + dbt labs CEO George Fraser will take you through how real users solve this problem today, and demo live how to connect AI to real data.