Gus Iwanaga
Gus Iwanaga
Product, UX, and Engineering lead for mosAIc · commercetools
Bio
Gus Iwanaga leads Product, UX, and Engineering for mosAIc at commercetools - the agentic orchestration and generative UI layer of the company's platform. Before commercetools, he spent several years decade building commerce and AI at Google, Zalando, and zooplus. Prior to moving out to Europe, Gus worked in various industries (food & beverage, investment banking, software dev consultancy, telecom) wearing multiple hats (software engineer, Technical Project/Program Manager)
Session (1)
Gus Iwanaga is a product leader at commercetools (VP of Product, Commerce) and the Founder/GM of mosAIc, commercetools' AI-native agentic commerce layer, with 15+ years across Google, Zalando, and Zooplus. His AIE World's Fair talk on intent-driven UX and agentic orchestration offers a practitioner's perspective on replacing traditional UI paradigms with AI-native commerce architecture.
Recent talks (4)
Behind the Build: The Story of commercetools Cora | AI That Makes Commerce Humancommercetools / YouTube · Oct 2025Buyable by AI: How Retailers Can Stay Visible, Valuable & Transaction-Ready in the Agentic Eracommercetools Webinar · May 2026How to Sell Smarter for the Next Generation of Commercecommercetools Webinar · May 2026Beyond POS: How commercetools Powers True Unified Commercecommercetools Webinar · May 2026Public activity researched automatically · as of Jun 2026